YOU ARE WHAT YOU EAT
︎OBJECTIVE:
This mock campaign for health food aims to educate and inspire healthy eating habits while emphasizing the message that "You are what you eat". The everyday sayings serve as a fresh take on the connection between people and food. For instance: "Say Cheese" aren’t just about getting you to smile for a photo, cheese actually are scientifically proven to make humans happier and “cheese” bigger.
![](https://freight.cargo.site/t/original/i/f60c1d999aabc0c038be1baada605ca0229653109aeb79f2cb73fbb3ca2d5ad0/eatcovermock.jpg)
![](https://freight.cargo.site/t/original/i/8ac41bf8b26fd04f2fc857f09d9b5522c208226e8a10b248e8ca8f27ba1692c0/back_cover.jpg)
I explored various food idioms that allowed for word play to be incorporated into the central message. I then researched the scientific benefits and facts of those foods and incorporated relevant excerpts that I wrote.
The serif font was chosen to mimic a public advertisement poster for health promotion, with a twist of bright colors and food-related subjects to add a surprising and humorous element. Moreover, the publication's format can be viewed as both a manual and a decorative book, suitable for placement on dining or tea tables for guests to peruse.
![](https://freight.cargo.site/t/original/i/7a1c8c64527b3e5ca1771ccc9e52df9868e4ead954753fdecfe517cc51e39ff6/spread1.jpg)
![](https://freight.cargo.site/t/original/i/36e86616f8846f64bedf2b71dfafbbe40f7632d3d921924c9743db714a751fe3/spread2.jpg)
![](https://freight.cargo.site/t/original/i/0e6c29c53cde328447a8c1deb0811858d97e0e479055ecd8e9709e45c5812054/spread3.jpg)