AMIE TIAN





GRAPHIC DESIGN
ART
PHOTOGRAPHY
MUSIC
VIDEO
ABOUT ME











Media Arts + Music Technology
Student at Wellesley College, MA

COUPLE DESIGN GUIDE

︎OBJECTIVE:
Finding the perfect gift for Valentine’s Day, an anniversary, or any holiday can be challenging. Consider gifting your significant other a custom branding guide that celebrates and elevates your relationship in a meaningful and special way. While this concept was inspired by my boyfriend and me, its humorous yet heartfelt approach can resonate with any couple searching for a unique and thoughtful gift idea.

︎DESIGN PROCESS:
I aimed to apply the fundamental elements of a design guide, including logo, typography, and colors, but with a personalized touch. My goal was to identify characteristics and memories of the couple that could be infused into these elements. For the physical version, I chose to print the book on Japenese paper and hand-bind it, selecting an embossment effect to enhance the tangible and textured feel of the paper. The graphics were designed in a cartoonish, playful style, but this style can be adjusted based on client preferences. The guide is highly customizable, offering endless possibilities such as personalized characters, a theme song or music, and humurous elements like coupons.