Bose Speakers Durability Videos
OBJECTIVE
As the Art Director Co-Op, I led the creation of two speaker durability test videos from concept to completion (SoundLink Micro (2nd gen) and SoundLink Plus). I developed storyboards, crafted music briefs in collaboration with UnitedMasters, directed the shoots, and worked closely with the videographer and editor through post-production.
As the Art Director Co-Op, I led the creation of two speaker durability test videos from concept to completion (SoundLink Micro (2nd gen) and SoundLink Plus). I developed storyboards, crafted music briefs in collaboration with UnitedMasters, directed the shoots, and worked closely with the videographer and editor through post-production.
KEY DELIVERABLES
- 2x Long-Form Montage Video (under :20s) of durability tests for use across global channels
- Short-Form Test Clips to support site editorial and performance media needs
① Final Videos
SoundLink Plus
② Story Board
SoundLink Mirco (2nd gen)
SoundLink Plus
③ Music Brief
SoundLink Mirco (2nd gen)
“Break Stuff” – Limp Bizkit
“Hitchin’ a Ride” – Green Day
“Americana” – The Offspring
“Bulls on Parade” – Rage Against The Machine
“Suck My Kiss” – Red Hot Chili Peppers
SoundLink Plus
Think of a sci-fi chase scene with all the rising tension, building momentum, and sudden drops. This will mirror the rising intensity of each durability test and emphasize its impact. Through this, the SoundLink Plus will keep playing, tough and unstoppable.
"Supermoves" – Overseer
"Crash & Burn" – Nemesea
"Velocity Shift" – Overseer
"Bassheads" – Cut La Roc
"Def Beat" – Junkie XL