OBJECTIVE
As the Art Director Co-Op, I led the visual direction for the DTC campaign supporting the Bose x LISA Ultra Open Earbuds (UOE) collaboration across key phases and web pages. I developed a cohesive aesthetic that highlighted Lisa’s custom product while attracting style-conscious new audiences to the Bose brand through visually compelling storytelling.
As the Art Director Co-Op, I led the visual direction for the DTC campaign supporting the Bose x LISA Ultra Open Earbuds (UOE) collaboration across key phases and web pages. I developed a cohesive aesthetic that highlighted Lisa’s custom product while attracting style-conscious new audiences to the Bose brand through visually compelling storytelling.
KEY DELIVERABLES
- Website Design
- CRM Toolkit Design
- Pop-Up Wheatpasting Poster
- Meet & Greet Giveaway Poster
① Website Design
LISA Custom UOE Color Pairings
Tease
4/29
Product Announcement
5/1
5/12
After Sold-out
② CRM Toolkit
③ Pop-Up Wheatpasting Poster
Design Exploration
Final Design Chosen by LISA’s Team
④ Editorial Page Design
Petal Pink SoundLink Flex Color Pairings