Bose x LISA
OBJECTIVE
As Art Director Co-Op, I led the visual direction for Bose’s largest-scale collaboration to date, partnering with K-pop star LISA to bring the Bose × LISA Ultra Open Earbuds (UOE) collaboration to life across key phases. I developed a cohesive aesthetic that highlighted Lisa’s custom product while attracting style-conscious new audiences to the Bose brand through visually compelling storytelling.
I collaborated closely with the copywriter co-op, UI/UX, authoring, and strategy teams, as well as LISA’s team, to ensure a unified and impactful execution across all touchpoints.
As Art Director Co-Op, I led the visual direction for Bose’s largest-scale collaboration to date, partnering with K-pop star LISA to bring the Bose × LISA Ultra Open Earbuds (UOE) collaboration to life across key phases. I developed a cohesive aesthetic that highlighted Lisa’s custom product while attracting style-conscious new audiences to the Bose brand through visually compelling storytelling.
I collaborated closely with the copywriter co-op, UI/UX, authoring, and strategy teams, as well as LISA’s team, to ensure a unified and impactful execution across all touchpoints.
KEY DELIVERABLES
- Website Design
- CRM Toolkit Design
- Graphic Assets & Logo Lockups
- Pop-Up Wheatpasting Poster
- Influencer Outreach Poster
OUTCOME
- The teaser generated record-breaking engagement, reaching 1M Instagram views within the first 15 minutes and sparking significant buzz, including press coverage by Rolling Stone, Cosmopolitan, Teen Vogue, and mentions by other White Lotus stars. The LA pop-up drew thousands of attendees, with influencers actively photographing and sharing the wheatpaste installations. The product ultimately sold out. As Co-ops on this high-profile project, we received widespread recognition and thanks from other departments and leaders across the creative team.
① Website + CRM Design
These three colors were chosen to harmonize the web experience with the product color and lifestyle imagery, in line with Bose’s brand guidelines for analogous color use.
Tease Phease
Webpage Design
The tease phase was designed to generate excitement and suspense among LISA superfans worldwide, while intentionally withholding a full product reveal and instead offering subtle hints.
I collaborated closely with the Copywriter Co-op, website content strategy, and UI/UX teams to define the landing page experience—shaping the headline, hero video selection, and overall page logic. The experience centered on a striking hero video to immediately capture attention, followed by a clear call to action, a bold centered logo lockup, and a cohesive visual language that guided the look, feel, and structure of the page.
Webpage Design (Continued) & CRM Toolkit Design
I chose to incorporate the chrome star motif, a key element of the product design, into the nav flyout from the Bose homepage and menu, as well as in the teaser email sent to My Bose members. The color scheme features an elegant white-on-black palette, reflecting the product packaging while providing strong visual contrast for clarity and impact.
Both touchpoints included clear CTA buttons, such as Explore and Learn More, that directed users to the landing page described above.
Product Announcement Phase
The product announcement phase unveiled the product’s final look, design, and packaging while sustaining buzz and excitement. I curated imagery, bumper reels, and hero videos for the page, ensuring the content felt fresh yet cohesive through a consistent color palette and intentional content hierarchy. A key objective was to translate LISA’s personality and rockstar energy, embedded in the product itself, into the overall look and feel of the page to drive purchase intent.
For the product detail page, I selected imagery showcasing the earbuds from multiple angles to highlight key design features, using LISA imagery to reinforce the collaboration’s identity and visual impact.
I designed the email and app experiences as well as curated product imagery for the CRM team. My main goal was to align visuals with the overall color palette and messaging to deliver a cohesive, compelling narrative from product announcement of the custom UOR through the beginning of product sale.
At the same time, it was important not to slow momentum for other Bose products. To address this in the second design, I designed a modular block at the end of the page to spotlight additional Bose offerings for users to explore while they wait. For the third design, I created a trend-driven collage that presents the product as a complete vibe and experience, rather than a single item.
Crystal Edition Giveaway Phase
The Crystal Edition phase begins once the original UOE sells out, inviting members to enter a giveaway for a one-of-one pair of Crystal Edition Ultra Open Earbuds designed by LISA herself.
These two colors were selected to harmonize the web experience with the product color and lifestyle imagery, in alignment with Bose’s brand guidelines for the use of analogous colors.
From the Crystal Edition UOE photoshoot, I structured the imagery in a deliberate top-to-bottom hierarchy, opening with a group shot to establish the complete product set and moving into close-up details that emphasize the earbuds’ design.
At this stage of the campaign, audiences had already seen much of the pre-shot LISA lifestyle imagery, so I intentionally avoided reusing familiar visuals. Instead, I surfaced two previously unused Polaroids that perfectly complemented the warm tone of the Crystal Edition imagery.
Utilizing a color palette aligned with the product photography, I designed email and in-app messaging that encouraged users to sign up as My Bose members to gain access, using reverse tones to keep the content fresh and engaging.
② LA Pop-up Boutique
Located on Melrose Avenue in Los Angeles, this immersive pop-up experience offered early access to the Bose × LISA Ultra Open Earbuds ahead of their official launch on Bose.com. Visitors who shopped at the pop-up had the opportunity to win an exclusive meet-and-greet with LISA, along with a Crystal Edition of the product. The event also featured curated goodie bags and complimentary food.
I was tasked with designing large-scale wheatpaste posters to be displayed throughout Los Angeles, with the goal of capturing attention and driving foot traffic to the event. This final design was selected by LISA’s team after multiple review calls to align with her vision, and was installed across LA and outside the pop-up location.
I explored several design directions for LISA’s team to choose from, including both single-panel and double-panel poster options. Across these concepts, I experimented with a range of layouts, varying the placement and scale of the logo lockup, pop-up details, and product imagery to test different approaches to visual hierarchy, balance, and emphasis. This exploration helped determine how best to guide viewer attention while maintaining a bold, street-level impact.
Another component of the boutique experience was a custom invitation created for influencers and press to preview the event. Designed for the PR team, this piece aimed to boost organic online engagement and media coverage while building anticipation ahead of the pop-up.
I designed the graphic using a faded, repeated image of LISA, experimenting with cropping and layering to establish visual hierarchy. I also explored variations in Bose typography, adjusting font choice, size, and weight to balance emphasis between the imagery and event details.
③ Petal Pink Editorial Design
These three colors were chosen to harmonize the web experience with the product color and lifestyle imagery, in line with Bose’s brand guidelines for analogous color use.
Editorial Design
Separate from the custom UOE collaboration, this project focused on a new color drop for the SoundLink Flex speaker. Bose wanted to promote the launch using imagery of LISA with the product. I was tasked with creating a visually striking, editorial-style layout that was engaging to read and explore.
As this was my first project as a co-op, I was given minimal direction or reference, so I took initiative by studying previous Bose editorials that highlighted celebrity collaborations and built my own wireframe in Figma. Drawing inspiration from the Polaroid-style photography and tabletop product shots, I developed a scrapbook-inspired layout to give the page a more tactile, personal feel. I proposed incorporating tape elements layered over the images to reinforce this concept, which was approved by the creative team, and the final outcome was very well received.
Separate from the custom UOE collaboration, this project focused on a new color drop for the SoundLink Flex speaker. Bose wanted to promote the launch using imagery of LISA with the product. I was tasked with creating a visually striking, editorial-style layout that was engaging to read and explore.
As this was my first project as a co-op, I was given minimal direction or reference, so I took initiative by studying previous Bose editorials that highlighted celebrity collaborations and built my own wireframe in Figma. Drawing inspiration from the Polaroid-style photography and tabletop product shots, I developed a scrapbook-inspired layout to give the page a more tactile, personal feel. I proposed incorporating tape elements layered over the images to reinforce this concept, which was approved by the creative team, and the final outcome was very well received.