Bose Ultra Open Earbuds Campaign
OBJECTIVE
Develop a mock campaign for the Bose Ultra Open Earbuds, presenting a fresh creative direction.
Develop a mock campaign for the Bose Ultra Open Earbuds, presenting a fresh creative direction.
DESIGN PROCESS
- I began by creating a moodboard (shown below) with images that captured the essence of “Sound is Power” and highlighted what makes the UOE unique, its ability to seamlessly blend surrounding sounds with your music. From there, I selected a color palette that reflected my concept, then developed ad layouts and proofs of concept for out-of-home ads, web, and reseller placements. I also wrote original taglines and headlines to strengthen my copywriting skills.
sonder • cinematic • empowering
Be the director, star, and sound engineer of your own cinematic world, where only your name rolls in the end credits. This design direction for the ultra open earbud invites consumers to truly experience sonder and notice the sonic details they normally overlook: the soft saxophone drifting from a window, a fleeting philosophical debate on the subway, or raindrops in a quiet alleyway blending with the distant hum of the city.
This design truly embodies the idea of “Sound is Power.” It encourages people to listen without limits, giving them full control over their auditory experience—transforming fleeting moments into core memories, a personal motion picture soundtrack, even as they navigate a world shared with others.